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The parent company, Kia Motors Corporation from
Korea is one of the most dramatically growing car companies in
the world. It has factories in Korea and China and is building a
new 300,000 vehicle-a-year factory in Zilina, Slovakia to supply
growing European demand.
Its vehicles are designed and engineered at a
state-of-the-art research and development centre in Korea along
with satellite operations in Japan, California, USA and
Frankfurt, Germany.
Kia’s full range of fun, stylish and good-value
products appeal to young-at heart motorists, whatever their age,
who want practical and appealing products without paying a hefty
premium. Kia’s growing army of owners see their car as a part of
their active and exciting life – not a lifestyle statement on
its own – and are prepared to look beyond traditional prejudices
of badge.
Kia’s country-wide dealer network provide the
highest standards of customer service and are focussed on
helping their customers get the most out of their cars so they
can live their lives to the full.
This refreshingly honest approach to car
ownership has won Kia a display-cabinet full of awards including
Motor Trader’s Car Franchise of the Year award in 2004/5,
Autocar Magazine’s Best Advertising award for the lively Picanto
animated campaign and Best Budget Car award for Picanto from the
same magazine. |
