EQUUS Exhibition and Horse Show

16th Apr–18th Apr, 2004 ExCel Centre, London, UK An exciting promotional, branding and hospitality opportunity. Sponsor the Bluechip Polo Demonstration by Ascot Park at an event where top National and International polo professionals compete before an huge crowd at this high profile Exhibition and Horse show.  It is the premier exhibition in the horse world attracting around 24,000 visitors annually.

Sponsorship Opportunities at The Equus Event

Title Sponsorship of Ascot Park Polo Club Demonstration 

Bluechip  Polo Demonstration by Ascot Park Polo Club including International and Junior Polo Players

Team Sponsorship

Bluechip branding and logo on players’ team shirts

Bluechip branding on horse attire including saddle blankets

Equus 2004 Official Event Mailshot

Approx 500,000 mailshot promoting the event

Mailshot to colleges, vets, riding stables, organizations, saddlery riding organizations / clubs etc 

Equus Event Show Programme

25,000 – 30,000 visitor catalogues itemizing display participation and event timetable

Sponsorship of Polo Coaching

Polo tuition on a wooden horse for all attendees giving them a  whole new experience and a day to remember - a proven formula for success with the public and the media.

Polo Instructor Attire

Bluechip branding and logo on all Polo Instructors teaching the public and the media

Polo Scoreboard

Bluechip branding and logo on scoreboard in prominent position alongside the arena

Exhibition Display

Bluechip branding and product placement alongside Ascot Park Polo Club on one of the key Exhibition displays in the Equus Event - the main participation attraction to the media and public

 Arena -side Banners

Company name and logo on a banner around the Arena walls enclosing the polo playing area, visible to all Media and spectat

Website Link

Full details of the Bluechip Polo display and link on  Equus Event 2004 Website – www.equusevent.co.uk with existing front page polo imagery of Ascot Park’s Victoria Grace at Equus 2003.

Media Campaign

National, Regional and local media campaign with adverts in the following publication 

IPC Publications including:

 Horse & Hound Adverts                   

    Jan 15, 22, & 29

    Feb 5, 12, 19 & 26                    

    March  4, 11, 18 & 25

    April 5 , 8 & 15                         

Horse – March April May

Sporting Gun – March & April

Eventing – March & April

The Field – March & April

Country Life – Jan 15^th                       Shooting Times -Jan 15

                     Feb 5 & 19                                             Feb 12

                     March 4 & 18,                                        March 11

                     April 1, 8 & 15.                                      April 1^st

British Horse Magazine – Jan, Feb, March & April.

Pony & Horse & Rider magazine & ILPH Newsletter. 

BHS website.

Event promotion at BETA 

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Phone:  +44 (0) 1276 858545    Email:  info@polo.co.uk

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